Google just launched a great new local search feature based on your location. Right now this location based search is only available to iPhone and Android users.

I've tested Near Me Know here from my office in Wisconsin and it works great. The option "Explore Right Here" brings up a list of all the websites nearby that Google has indexed. I found a few local businesses that I didn't even know existed.

Near Me Know and the other geo-local search services are going to have some very interesting effects on how local businesses promote themselves.